» Internet Marketing http://www.mrsblogcrazy.com Mon, 30 Jan 2012 20:46:27 +0000 http://wordpress.org/?v=2.8 en hourly 1 SEO as a branding tool http://www.mrsblogcrazy.com/seo-as-a-branding-tool/internet-marketing/2008/04/ http://www.mrsblogcrazy.com/seo-as-a-branding-tool/internet-marketing/2008/04/#comments Mon, 21 Apr 2008 18:56:31 +0000 admin2011 http://www.mrsblogcrazy.com/seo-as-a-branding-tool/2008/04/21/ I’ve been chatting it up with some of the local SEO companies regarding SEO, how it works, strategy, and usage.

99% explain SEO (search engine optimization) as a process of tweaking a website to win top placement on the major search engines. However, more and more I hear that SEO is being utilized for brand management.

It all starts with negative content being indexed and positioned for a brand name.  For example, if you Google “zero calorie coca cola” and there is a website that shows up within the top 10 positions that speaks negatively about the product, you would use the power of SEO to either execute a press release or build a page and optimize it to push these negative posts down as far as possible.

Details of optimization process to come!

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